SALES & MARKETING TRAINING FOR BUSINESS OWNER'S
I used to be one of those company's that would take on your social media for a monthly fee. What I quickly realized, I wasn't helping you get your ROI, after a lot of analytics and studying I have come to realize that you must put the SOCIAL back into your social media campaign. Meaning that it has to be done in-house to understand what's really going on in your company to BRAND you properly.
Read this article attached and look at the report.
Fantastic article posted on Clutch.co I had to copy it the full report and author is below...
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media.
The survey was conducted by Clutch, a leading B2B ratings and reviews firm, to gauge digital marketing habits and goals for small businesses in 2017. The series includes reports on mobile apps, web design, and more.
Over half of small businesses currently use in-house staff for their social media marketing. A little over one-third use either a freelancer/consultant or social media management software. Experts cite the importance of placing someone knowledgeable in charge of social media. “One thing we hate to see is handing social media off to an intern or a freelancer with no knowledge of branding or strategy,” said Oesterle. “It makes for lackluster results and perpetuates the cycle of cutting social media costs.”
The survey’s respondents included 40% of companies with 10 or fewer employees, 27% with 11-50 employees, 25% with 51-250 employees, and 8% with 251-500 employees.
Written and Published by FULL ARTICLE
Written and Published by FULL ARTICLE
- Mar 8, 2017
- Riley Panko
- Digital Marketing, Small Business FULL REPORT
