How is your business selling to the holiday shoppers in 2016?
Fabulous, the holiday's are upon us. If you sell products or service what are you doing to market to the holiday shoppers? Digital shopping is expected to increase 25% according to PwC's report. Your customer or client is getting slammed with holiday sales & black Friday deals, so how do stand out?
First and foremost we all search on ur phones and tablets, but we do not purchase. Then they are either going to the store or going to their computer to purchase. So please make sure that the mobile ads you are running are browser friendly and not pushing buy now, knowing they most likely will purchase differently. Make it easy for them to save a picture or list of the top 5 or so items you find to be great holiday gifts.
Do some research on what people may be searching for this year's gifts, be different, unique is good. Know your current customer base and offer a discount for a particular item or service, gift certificates are always a good idea. Have your team's input on ideas remember someone quietly sitting in the corner may have a brilliant idea, listen carefully.
When it comes to the holidays make sure you are not missing out! Do not be afraid to spend money on PPC ads on different platforms depending on your products and services you offer. Keywords around holidays phrases and ideas, like Christmas, Santa, Rudolph, Hannukah think of your favorite holiday memories. Have fun with your marketing if you are having fun then the end user will feel that as well, don't be afraid of being you and showing it in your ads. Make sure you have your ads targeted for remarketing to get the biggest bang for your buck!
Understanding the SMM side of things live videos of your office short
and sweet, showing your staff decorating or secret Santa silliness. Remember you can get away with more around the holidays, be professional & kind, but have fun! Every business should be doing some sort of charitable drive whether it be Food, toys for tots or whatever your passion might be. If people are able to work with and buy from a company that gives back, so make it public that people can come by and drop off donations or a portion of the service they purchase will go to a charity.
Jeanne Zierhoffer
Get a consultation for your business, make sure you are
positioned correctly to get the holiday shoppers you deserve.
