How Social Media May Boost Your Website:
My client's ask me all the time if social media is as important as everyone seems to think it is. I laugh at this because google analytics will show you exactly how important it is to help drive traffic to your website, with the correct plan in place.
Planning is the key to success! I just finished reading and studying an article published in MOZ, which states that "Social Media indirectly influences website performance in Google." She also states that SMM blogs perform in organic search results better that SEO blogs. Social Media for local businesses in a target geographical area can create huge momentum for their business when done correctly with a well-targeted social media plan in place.
When using social media referral marketing is one of the strongest tools you can implement to drive traffic to your website. The great news is it is all trackable in Google analytics. Posting to post is not the answer either, understand what you are trying to accomplish & what type of ROI you are expecting to receive. This is a process and will not happen overnight, be patient and consistent. Read the article and understand as much as possible, however, hire an expert. MOZ is a great tool to have in your arsenal of tools, but an expert in Local Marketing & Social Media is your real answer
