Here is an article that I have been discussing in my trainings to my "Mom and Pop" small business owners and entrepreneurs. The bottom portion of the article is below and I ABSOLUTELY believe that to much automation takes the "Social" out of Social Media if you are automating all of your posts. tools and I use some automation tolls and I train and discuss this fulling with my audience as to how to appropriately use automation on social media.
The purpose of social media is to socialize and engage with present or future customers and clients. I agree with this article and thoughts about using caution in your social media. I love the fact that I am not alone in this belief and that I can post this information on to my clients.
Social media marketing: Three trends to watch out for in 2017
"Automation – less is more?
Companies are increasingly turning to social media automation to schedule and measure content. It was inevitable given the rise of the platforms. However, they must be cautioned against too much automation.
People still turn to social platforms (as opposed to a call centre), expecting a more personal interaction . When it comes to customer service, they are also looking for resolution within the platform, and not to be directed to an email address or call centre.They’re also expecting a prompt response from the brands they’re engaging with - whether it be the resolution of their complaint or query, or an acknowledgement that their issue is being attended to.
They need to strike a balance; while automation should be used for content marketing and advertising, one of the key elements of social media is being social – engaging with fans by participating in conversations, responding to comments and queries, and in being able to provide customer support. And these have to be done in real time, by real people."
Companies are increasingly turning to social media automation to schedule and measure content. It was inevitable given the rise of the platforms. However, they must be cautioned against too much automation.
People still turn to social platforms (as opposed to a call centre), expecting a more personal interaction . When it comes to customer service, they are also looking for resolution within the platform, and not to be directed to an email address or call centre.They’re also expecting a prompt response from the brands they’re engaging with - whether it be the resolution of their complaint or query, or an acknowledgement that their issue is being attended to.
They need to strike a balance; while automation should be used for content marketing and advertising, one of the key elements of social media is being social – engaging with fans by participating in conversations, responding to comments and queries, and in being able to provide customer support. And these have to be done in real time, by real people."
