Small Businesses are not taking advantage of social media...
In the UK as well as in the United States for some reason, small businesses have not caught on to the power of social media or they are doing it wrong.
Sara Oberst, VP of marketing at Manta commented
"There is no denying that Instagram is highly popular among today's consumers. With over 500 million monthly viewers on Instagram, small businesses have a unique opportunity to capture new customers. But as our poll found, small business owners aren’t taking full advantage of Instagram for business use – only 24 percent of small business owners actively use Instagram in their social media marketing.”
What I have found amongst the small business owner is that they just post stuff, there is no plan of action put into place for what they are trying to accomplish, whether it's branding, acquiring new customers/clients or to keep their existing customers/clients base informed. Put together a business plan for social media platforms only, what is your business's end game and what results are you trying to accomplish using social media.
The article was based on small businesses in the U.K., however, I find it relevant to what is happening in the local Charlotte NC marketing plans for small businesses I speak with.
Read the full article here: Small Business Owners - UK. Business Matters - U.K.'s leading small business magazine, however, this is relevant in Charlotte NC.
