Why Coaches Struggle to Get Clients – They Hide Behind Busywork Instead of Visibility

 Why Coaches Struggle to Get Clients - 

They Hide Behind Busywork Instead of Visibility

Introduction

If you’ve ever spent hours tweaking your logo, rewording your website bio, or reorganizing your desk drawer for the fifth time—yet still wondered why clients aren’t coming in—you’re not alone.

Many coaches convince themselves they’re “working on their business,” when in reality, they’re hiding behind busywork. The truth is, clients don’t come because your website font matches your brand colors. Clients come because they know who you are, trust your expertise, and feel you can solve their problem.

And that only happens when you put yourself out there.

---

The Trap of Busywork

When I started, I spent months obsessing over the “perfect” program structure, endlessly adjusting PowerPoint slides, and buying fancy planners I never filled out. On the surface, I felt productive. But when I looked honestly at my calendar, I realized I wasn’t actually doing the things that brought in clients: having conversations, posting content, following up.

This is a cycle I see in almost every coach I mentor. Busywork feels safe because it avoids rejection. Visibility feels scary because it opens us up to judgment. But without visibility, no one knows we exist—and without that, there are no clients.

---

Why Visibility Matters

Clients hire coaches they see and connect with. They want to trust you before they pay you. And the fastest way to build trust is to show up consistently where they hang out—social media, networking events, podcasts, or workshops.

Think about it: would you hire a coach who hides behind a polished but empty website? Or would you hire the one who shows up weekly with valuable insights, shares her story, and interacts with people?

Visibility builds familiarity. Familiarity builds trust. Trust leads to clients.

---

My Perspective as a Coach and Business Owner

For over 30 years, I’ve been in entrepreneurship, and I’ve learned one truth: the market rewards action, not perfection.

When I finally pushed past my fear of visibility, I started posting regularly, hosting small workshops, and reaching out to people I knew. Was it uncomfortable at first? Absolutely. But I also noticed something powerful: people started reaching out to me instead of me chasing them. That’s the magic of visibility.

---

Practical Steps to Stop Hiding

1. Audit your calendar.
   Write down every task you did this week. Put a checkmark next to tasks that directly connect you with clients (calls, posts, messages). Put an X next to busywork. Be brutally honest.

2. Pick one platform and commit.
   Don’t try to be everywhere. Choose one place your audience hangs out and show up there consistently. For most coaches, that’s LinkedIn, Facebook, or Instagram.

3. Adopt the “done is better than perfect” mindset.
   Post the video even if your hair isn’t perfect. Share the blog even if it has one typo. People want your authenticity, not your perfection.

4. Schedule visibility time.
   Block off at least 3–5 hours a week for direct visibility tasks: posting, going live, networking, or reaching out. Treat this time like a client session—it’s non-negotiable.

5. Track real metrics.
   Don’t measure how many hours you worked. Measure how many new conversations you started, how many posts went out, and how many calls you booked.

---

Common Excuses That Keep Coaches Invisible

• “I’m not ready yet.” (You’ll never feel 100% ready. Start now.)

• “I need my website first.” (Clients don’t hire websites. They hire people.)

• “I don’t know what to post.” (Post about the problems your ideal client faces and how you can help.)

---

The Payoff of Visibility

When you commit to visibility, three things happen:

1. You become top of mind in your niche.

2. Clients begin to approach you instead of you chasing them.

3. Your confidence grows as you build real-world experience instead of hiding behind tasks.

---

Final Encouragement

Busywork is seductive, but it won’t grow your business. Visibility will. Every time you share your voice, you plant seeds. Some will sprout quickly. Others will grow later. But nothing grows if you don’t plant.

✨ Your Next Step: Choose one visibility action this week—go live, publish a post, or reach out to three people. Do it even if it feels uncomfortable. That’s where growth happens.

The Reason Coaches Struggle to Get Coaching Clients

 

The Reason Coaches Struggle to Get Coaching Clients

Many brilliant coaches step into this industry with a heart full of passion and the desire to make a difference. They’ve invested in certifications, mastered coaching models, and developed the ability to truly transform lives. Yet, when it comes to building a client base, the story often changes. Instead of a steady flow of clients, they experience frustration, inconsistency, and even doubt about whether they’re cut out for this business.

Here’s the truth: coaches don’t struggle because they can’t coach. They struggle because they lack the business foundations needed to consistently attract and enroll clients.

1. No Clarity on Their Niche Avatar

One of the biggest reasons coaches struggle is that they try to help everyone. Their message is broad, their programs are general, and their marketing sounds like a motivational pep talk instead of a solution to a specific problem.

The reality is people don’t buy coaching—they buy solutions. And if a coach can’t clearly articulate who they help, what problem they solve, and the results they create, potential clients won’t see the value.

A clearly defined niche avatar changes everything. When you know your audience’s fears, dreams, and challenges, your message resonates. Suddenly, you’re not just another coach—you’re the coach who understands them better than anyone else.

2. Lack of Business Skills

Coaching schools teach how to coach—but very few teach how to run a business. Coaches are left on their own to figure out:

• Marketing that attracts qualified prospects

• Sales conversations that feel natural (not pushy)

• Systems for consistent lead generation

• Pricing and packaging offers in a profitable way

Without these skills, many coaches end up exhausted—posting on social media without strategy, offering free sessions that go nowhere, or relying on word-of-mouth. Business skills are not optional; they’re the foundation that turns coaching into a sustainable career.

3. Fear of Selling

Many coaches see sales as “icky” or manipulative. They avoid making clear offers, discount their services, or hide behind endless free content, hoping someone will eventually ask to work with them.

But here’s the shift: sales is service. If you truly believe in the transformation you provide, then selling is simply inviting someone into that transformation. Until a coach reframes their relationship with sales, they’ll continue to repel clients instead of attract them.

4. Inconsistent Systems

Getting a client shouldn’t feel like winning the lottery. Yet for many coaches, that’s exactly what it feels like—random, inconsistent, and unpredictable.

The reason? They don’t have systems. Systems for visibility. Systems for nurturing leads. Systems for follow-up. Without automation and repeatable processes, every month feels like starting over.

A coaching business becomes sustainable when there’s a client journey—from discovery to enrollment to transformation—designed with intention.

5. Trying to Do It All Alone

This may be the biggest reason coaches struggle. They believe that since they’re coaches themselves, they should “have it all together.” But building a coaching business requires guidance. Just like their clients need coaching to overcome blind spots, coaches also need mentors to show them the path to success.

The irony is clear: coaches help others get unstuck every day, yet often remain stuck themselves because they don’t invest in the business coaching they desperately need.

The Bottom Line

If you’re a coach struggling to get clients, it’s not because you lack talent. It’s because you’re missing the business side of coaching.

• Clarity on your niche avatar

• Strong business foundations

• Confidence in sales as a service

• Systems that generate consistency

• Support from someone who has walked the path before you

As someone who’s been there myself—and built a business despite the struggles—I can promise you this: when you stop trying to do it all alone and start implementing proven strategies, everything changes.

Because success in coaching isn’t just about transformation—it’s about building a business that allows you to live the life you coach others to create. DO WHAT I DID

👉 Jeanne Zierhoffer | Implementation Queen
Certified Coach & Trainer | Business Owner | Coach to Coaches | Mindset Magician

Helping coaches stop struggling and start building businesses that thrive.