Small Business Owner's NOT using Social Media!

SALES & MARKETING TRAINING FOR BUSINESS OWNER'S

I used to be one of those company's that would take on your social media for a monthly fee.  What I quickly realized, I wasn't helping you get your ROI, after a lot of analytics and studying I have come to realize that you must put the SOCIAL back into your social media campaign.  Meaning that it has to be done in-house to understand what's really going on in your company to BRAND you properly.

Read this article attached and look at the report.

Fantastic article posted on Clutch.co I had to copy it the full report and author is below...

Article blurb:

A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.

In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media.

The survey was conducted by Clutch, a leading B2B ratings and reviews firm, to gauge digital marketing habits and goals for small businesses in 2017. The series includes reports on mobile apps, web design, and more.

Over half of small businesses currently use in-house staff for their social media marketing. A little over one-third use either a freelancer/consultant or social media management software.  Experts cite the importance of placing someone knowledgeable in charge of social media. “One thing we hate to see is handing social media off to an intern or a freelancer with no knowledge of branding or strategy,” said Oesterle. “It makes for lackluster results and perpetuates the cycle of cutting social media costs.”

The survey’s respondents included 40% of companies with 10 or fewer employees, 27% with 11-50 employees, 25% with 51-250 employees, and 8% with 251-500 employees.


Written and Published by  FULL ARTICLE

•  Mar 8, 2017
 
•  Riley Panko
 
•  Digital Marketing, Small Business  
FULL REPORT

An amazing Article - 50 Ideas for Social Media!

Is social media part of your marketing strategy?

If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business.    

Let’s get started! The first 10 are all about FACEBOOK this is an excellent article full of amazing resources for you to use.  Then they go to twitter who has made amazing strides in the ads portion of their platform.  

Right now I believe that the 2 most powerful social media trends are LIVE videos and Pinterest!

Read & Save this article as an important resource for you to go back to there are 50 ideas do not try to implement them all at once.

FULL ARTICLE HERE! Written by
 Carlo Pacis — February 20, 2017