3 trends you may want to watch on Social Media...

Here is an article that I have been discussing in my trainings to my "Mom and Pop" small business owners and entrepreneurs.  The bottom portion of the article is below and I ABSOLUTELY believe that to much automation takes the "Social" out of Social Media if you are automating all of your posts.  tools and I use some automation tolls and I train and discuss this fulling with my audience as to how to appropriately use automation on social media.  

The purpose of social media is to socialize and engage with present or future customers and clients. I agree with this article and thoughts about using caution in your social media. I love the fact that I am not alone in this belief and that I can post this information on to my clients.

Social media marketing: Three trends to watch out for in 2017

"Automation – less is more?

Companies are increasingly turning to social media automation to schedule and measure content. It was inevitable given the rise of the platforms. However, they must be cautioned against too much automation.

People still turn to social platforms (as opposed to a call centre), expecting a more personal interaction . When it comes to customer service, they are also looking for resolution within the platform, and not to be directed to an email address or call centre.They’re also expecting a prompt response from the brands they’re engaging with - whether it be the resolution of their complaint or query, or an acknowledgement that their issue is being attended to.

They need to strike a balance; while automation should be used for content marketing and advertising, one of the key elements of social media is being social – engaging with fans by participating in conversations, responding to comments and queries, and in being able to provide customer support. And these have to be done in real time, by real people."

Full article 

Micro Influencers and what that means.

Another interesting article was written about Social Media, shocking!

I love to read every article that discusses social media marketing or marketing in any form.  I get golden nuggets from all of the articles because we all absorb information differently.  

This article is a little different it gives you statistics and it uses a different format than the norm.  Please read this article to learn how to use influencers in your own marketing strategies.  There are steps and instructions if you choose to use this as one of your strategies.  I think every strategy has it's place whether this one is for you or not, only you can decide.

But I do believe that this is worth your time to read, this is a short quote from the article below.

"Why Micro-Influencers are a Social Media Marketing Imperative for 2017"

"Who are Micro-influencers and Where to Find Them

Step 1: Research your target demographic and identify where they go for information. You can use social media dashboards to study the interests of your audience and then find forums that discuss those interests. You will find your target audience there.

Step 2: Identify individuals with subject expertise, who appear to lead conversations in communities that are important to you. Alternatively, you can also search your social media followers for such an individual. 

You can keep track of these prospects via Twitter lists or social media monitoring tools. 

Step 3: Interact with your prospect influencers on social. Share their content and take an interest in what they do. 

Step 4: Approach your prospects and create a mutually beneficial agreement. It is important to consider your state laws before committing to any sort of partnership. "

Disha Dinesh write this article to read the full article go here: ARTICLE

My thoughts about Video Marketing aticle....

I do a lot of training teaching people different platforms, video marketing is the most sought after marketing strategy out there.  This type of marketing like FB live is also very scary for most people and businesses.  I have just pivoted and changed my business so I have removed all my videos and I am starting fresh at this point.  My videos were long and not at all what I am looking to create at this point forward.  

Knowing how and why videos are so important will help me and let me help you create better shorter value-packed videos that will get watched. I agree with the author of this article on where videos are going and what you need to know to promote your business or services.  We all need to get involved with videos live and otherwise, or we will miss this golden age of video marketing.  It motivated me to get my videos about my live and virtual training going, my hopes is that it motivates YOU!

I read an article and below is quote from the article called Seven Video and Social Media Marketing Calculations for 2017

"Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

We should also expect to see changes in the way users engage with content on social channels; an influx of new media formats, including 360-degree video, live video, and virtual reality; and new marketing tactics as brands experiment with these new formats. Finally, we'll also start to see more automated ads and personalized ads targeting our screens as such new technologies make their way into the hands of more and more marketers.

Here are seven predictions for the social media and video marketing landscape in 2017."

Tom More is the CEO and founder of social video creation platform Slidely, which he launched in 2012.

Full article click here: